Home of Ciaté, Lottie and Proud brands

About Us

Brand Agency London knows beauty.Over the past decade, our founder Charlotte Knight and the team have built three global brands across makeup, nailcare, skincare and beauty accessories: Ciaté London, Lottie London and Skin Proud. At the heart of each brand is a commitment to innovation and providing incredible, high-quality products no matter the price point.Our journey started in 2009 with the birth of Ciaté London followed by Lottie London in 2015, whilst Skin Proud catapulted into the industry at the start of the pandemic in 2020.All three brands have enjoyed a meteoric rise within the beauty industry and continue to reach new heights globally with trendsetting vegan cosmetics, new-to-market skincare formulas and show stopping artistry in nail.We have always brought new and incredible formulations to the industry such as Skin Proud’s Frozen Over gel-to-ice hydrator whilst Ciaté has collaborated with the likes of Iris Apfel, Christine Quinn and Miss Piggy herself and brought the world’s first transforming liquid lipstick, Glitter Flip. Meanwhile, Lottie London has created viral Tik Tok moments through their Super Fake mascara and the pH colour changing lipstick and cream blush as part of the Vampire Diaries Collection which sold out almost instantly.We are also incredibly proud that all three of our brands continue to be PETA certified, cruelty-free, and mostly vegan. All three of our brands are partners with Ecologi to pave the way for a more environmentally conscious future and to become an environmentally positive workforce. We have already reduced 90 tonnes of CO2e and have also pledged to plant over 1,800 trees since partnering with Ecologi as of 25th October 2022.


Battersea Studios
82 Silverthorne Road